Your Responsibilities
We are looking for a new colleague to join our Global Marketing Team, taking care of BSBI’s France campus, on a full-time basis starting as soon as possible.
The Opportunity:
As Head of Marketing France, you will lead BSBI’s marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment, and local engagement in line with BSBI’s international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team, you will ensure that BSBI’s values — creative, dynamic, forward-thinking, and entrepreneurial — are reflected in all marketing activities.
Your tasks:
The Opportunity:
As Head of Marketing France, you will lead BSBI’s marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment, and local engagement in line with BSBI’s international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team, you will ensure that BSBI’s values — creative, dynamic, forward-thinking, and entrepreneurial — are reflected in all marketing activities.
Your tasks:
- Develop and execute the annual marketing strategy for BSBI France, aligned with BSBI’s global goals
- Build and strengthen BSBI’s brand presence in France across digital, social, and traditional media channels
- Lead local campaign planning and execution for student recruitment, including partnerships, events, and PR
- Oversee the production of localized marketing materials consistent with BSBI’s brand guidelines and tone of voice
- Manage marketing performance reporting and optimize campaigns for lead generation and conversion
- Collaborate with admissions, academic, and central marketing teams to ensure strategic alignment
- Manage local marketing budgets, ensuring effective ROI and efficient use of resources
- Foster relationships with key stakeholders in the French higher education landscape