Professor (m/f/d) for Marketing, Communication, and Social Media

Potsdam

Vollzeit

Befristet

Deine Aufgaben

The opportunity:
The purpose of this position is to contribute to the academic excellence and strategic development of
Gisma University of Applied Sciences through high-quality teaching, impactful research, and active
participation within the academic community. The successful candidate will be instrumental in shaping
and delivering innovative programmes in Digital Marketing, Corporate Communication, and Social
Media Strategy, with a focus on integrating content creation, influencer marketing, and data-driven
branding into the curriculum. This role offers a unique opportunity to engage with an international
student body, collaborate with industry and research partners, and influence the evolution of modern
communication education in a dynamic, interdisciplinary environment.

Key Activities & Responsibilities:

Module responsibility and teaching of Gisma’s Bachelor and Master programmes, particularly in the fields of Consumer Behavior, Integrated Marketing Communications, Social Media Analytics, and related areas, as well as examination, assessments, and student supervision.
Active participation in programme development, quality assurance, and the integration of digital storytelling and platform strategies into the curriculum.
Design and continuous update of contemporary teaching and learning materials aligned with developments in performance marketing, brand management, and viral communication.
Initiate, expand, and maintain cooperation with partners in industry and researchorganisations, particularly in creative agencies, media houses, and digital marketing departments environments.
Participation in national and international accreditation procedures, as required.
Active engagement in academic administration and committee work
Further development of a personal and institutional research profile in Digital Branding,
Social Media Psychology, or Marketing Automation, publication of results in high-quality
journals, and engagement in public dissemination.
Support outreach activities, including student recruitment events and promotion of AIdriven business study pathways

Dein Profil

For an appointment, you must fulfil all requirements according to Section 41 ff of the Brandenburg Higher Education Act (BbgHG). See the following link: §41 ff. BbgHG.

In addition, you demonstrate:

Completed university studies in a relevant discipline such as Marketing, Media & Communication Studies, Public Relations, Digital Business, or Psychology with a focus on Marketing.
Proof of extraordinary qualification for scientific work in the form of an outstanding doctorate and/or a strong record of high-impact, peer-reviewed publications.
A minimum of three years of qualified professional experience, including at least two years outside a university environment, gained after a master's degree or equivalent.
Proven university-level teaching experience, with competence in blended, online, and interactive learning methodologies. Student evaluations should reflect excellent pedagogical aptitude.
A strong affinity for digital media trends, content management systems, and marketing technology (MarTech).
Fluency in English for teaching and research purposes; international academic or industry experience is highly valued.
A publication record in fields such as Marketing Strategy, Consumer Psychology, or Digital Media Management.
Experience in developing and leading research projects, ideally with success in acquiring third-party funding.
Innovative perspectives for advancing research and curriculum in Marketing,Communication, and Social Media.
Experience in curriculum development and accreditation processes is an asset.

Warum wir?

The opportunity to work with a great team in a dynamic and international culture
The opportunity to play a leading role in launching new campus-wide initiatives and academic events as part of our strategic growth
The opportunity to develop and implement new ideas and concepts that will contribute to the development and reputation of the institution.
Continuous support for your personal and professional development.
As a rapidly growing institution, the University values the contributions of its faculty and recognises that sustained engagement, performance, and scholarly activity are integral to advancing the institution’s strategic objectives and shaping its future academic direction

Then we look forward to hearing from you. Please share your application to: Jobs at Gisma .Your application should include the following documents: CV, Cover Letter and Reference, Certificates, Industry letters, Publications list.
As an employer, we are committed to equal opportunity and support for minorities. We do not discriminate based on ethnic origin, skin colour, religion, sexual orientation, gender identity, national origin, disability or legally protected status

Über uns

Die GUS Germany GmbH (GGG) ist ein innovatives und dynamisches Netzwerk von erstklassigen Hochschuleinrichtungen, das sich dafür einsetzt, Studierenden das Wissen und die Fähigkeiten zu vermitteln, die sie benötigen, um einen positiven Einfluss auf die Welt zu nehmen. Unsere Mission ist es, visionäre Führungskräfte zu fördern, die bedeutende Veränderungen für die Gesellschaft vorantreiben können.

Mit einer starken Präsenz in Deutschland, Europa und darüber hinaus besteht die GGG aus mehreren bekannten Marken, darunter die UE (University of Europe for Applied Sciences), die BSBI (Berlin School of Business & Innovation), die htk academy und die GISMA University for Applied Sciences. Unsere über 10.000 Studierenden an unseren Einrichtungen profitieren von einem breiten Spektrum an akademischen Disziplinen, darunter Wirtschaft, Technologie, Datenwissenschaft, Ingenieurwesen, Sport und Bildende Kunst.

Als Teil des Global University Systems (GUS)-Netzwerks, das über 48 Universitäten in Europa, den USA, Australien, Asien und Südamerika mit über 87.000 Studierenden umfasst, sind wir bestrebt, unseren Studierenden außergewöhnliche Lernerfahrungen zu bieten.

Bei GGG setzen wir uns für die Schaffung eines unterstützenden und integrativen Arbeitsumfelds ein, in dem sich jeder entfalten kann. Unsere Mitarbeitende spielen eine wichtige Rolle dabei, dass unsere Studierenden in jeder Phase ihrer Karriere erfolgreich sind. Werden Sie Teil unseres Teams und einer Kultur der Innovation und Exzellenz in der Bildung. www.gusgermany.com