Professor for Marketing, Communication, and Social Media (m/f/d)

Potsdam

Full-time

Temporary

Your Responsibilities

The opportunity:

The purpose of this position is to contribute to the academic excellence and strategic development of
Gisma University of Applied Sciences through high-quality teaching, impactful research, and active
participation within the academic community. The successful candidate will be instrumental in shaping
and delivering innovative programmes in Digital Marketing, Corporate Communication, and Social
Media Strategy, with a focus on integrating content creation, influencer marketing, and data-driven
branding into the curriculum. This role offers a unique opportunity to engage with an international
student body, collaborate with industry and research partners, and influence the evolution of modern
communication education in a dynamic, interdisciplinary environment.

Key Activities & Responsibilities:

Module responsibility and teaching of Gisma’s Bachelor and Master programmes, particularly in the fields of Consumer Behavior, Integrated Marketing Communications, Social Media Analytics, and related areas, as well as examination, assessments, and student supervision.
Active participation in programme development, quality assurance, and the integration of digital storytelling and platform strategies into the curriculum.
Design and continuous update of contemporary teaching and learning materials aligned with developments in performance marketing, brand management, and viral communication.
Initiate, expand, and maintain cooperation with partners in industry and researchorganisations, particularly in creative agencies, media houses, and digital marketing departments environments.
Participation in national and international accreditation procedures, as required.
Active engagement in academic administration and committee work
Further development of a personal and institutional research profile in Digital Branding,
Social Media Psychology, or Marketing Automation, publication of results in high-quality
journals, and engagement in public dissemination.
Support outreach activities, including student recruitment events and promotion of AIdriven business study pathways

Your profile

For an appointment, you must fulfil all requirements according to Section 41 ff of the Brandenburg Higher Education Act (BbgHG). See the following link: §41 ff. BbgHG.

In addition, you demonstrate:

Completed university studies in a relevant discipline such as Marketing, Media & Communication Studies, Public Relations, Digital Business, or Psychology with a focus on Marketing.
Proof of extraordinary qualification for scientific work in the form of an outstanding doctorate and/or a strong record of high-impact, peer-reviewed publications.
A minimum of three years of qualified professional experience, including at least two years outside a university environment, gained after a master's degree or equivalent.
Proven university-level teaching experience, with competence in blended, online, and interactive learning methodologies. Student evaluations should reflect excellent pedagogical aptitude.
A strong affinity for digital media trends, content management systems, and marketing technology (MarTech).
Fluency in English for teaching and research purposes; international academic or industry experience is highly valued.
A publication record in fields such as Marketing Strategy, Consumer Psychology, or Digital Media Management.
Experience in developing and leading research projects, ideally with success in acquiring third-party funding.
Innovative perspectives for advancing research and curriculum in Marketing,Communication, and Social Media.
Experience in curriculum development and accreditation processes is an asset.

Why us?

The opportunity to work with a great team in a dynamic and international culture
The opportunity to play a leading role in launching new campus-wide initiatives and academic events as part of our strategic growth
The opportunity to develop and implement new ideas and concepts that will contribute to the development and reputation of the institution.
Continuous support for your personal and professional development.
As a rapidly growing institution, the University values the contributions of its faculty and recognises that sustained engagement, performance, and scholarly activity are integral to advancing the institution’s strategic objectives and shaping its future academic direction

Then we look forward to hearing from you .Your application should include the following documents: CV, Cover Letter and Reference, Certificates, Industry letters, Publications list.

As an employer, we are committed to equal opportunity and support for minorities. We do not discriminate based on ethnic origin, skin colour, religion, sexual orientation, gender identity, national origin, disability or legally protected status

About us

GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.

With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.

As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.

At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.com