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Marketing Officer - BSBI Paris

Festanstellung, Vollzeit · Paris
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Your Responsibilities
ROLE SUMMARY
Assisting the Marketing team in the creation of both online and offline marketing campaigns including, but not limited to, creating and optimising email marketing campaigns, producing promotional material such as brochures and factsheets, managing the content of the website and maintaining healthy relationships with the wider marketing team (PPC team, SEO team, Affiliates Team, Copywriters, Designers and Developers) as well as key stakeholders. Continually displaying in-depth knowledge of marketing good practice and translating ideas across all channels, in line with lead targets and ROI.
The Marketing Officer will also take a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.

KEY ACTIVITIES & RESPONSIBILITIES
•    Supporting the senior members of the team in the development and execution of all marketing campaigns – online and offline.
•    Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
•    Delivering ROI on marketing and sales revenue targets
•    Achieving lead generation targets across all channels
•    Improving consumer journey across all touch points for both prospective and current students
•    Liaising with external partners to support in dual branded marketing communications and activities
•    Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
•    Integrating the social media and PR teams in line with all marketing activities
•    Liaising with the design, copy and brand teams to ensure brand consistency and delivery of all campaigns creatively
•    Working closely with Academics and key stakeholders alongside the rest of the Marketing team to develop engaging positioning for current/new programmes within the marketplace, both in Germany and internationally
•    Working effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenue-focused campaigns


Your profile
Qualifications/Education - Marketing Degree (or equivalent)
Knowledge/Skills
•    Good communication skills, both written and verbal
•    Fluent in English and French
•    Attention to detail
•    Effective project and time management skills
•    Self-starter with drive and determination
•    Strong administration and organisational skills
•    Team worker
•    A high standard of computer literacy - Microsoft Office, Power Point, etc.
•    Ability to manage several tasks at the same time
•    Comfortable with working under pressure and towards targets
•    Events (desirable but optional)

Experience
1+ years’ experience in a marketing-related role
Online marketing experience (social media, content management, Google Ads, paid social, email marketing) and offline (print ads, outdoor campaigns, etc.)
CRM and Data Management experience

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.
There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.


Why us?
BSBI’s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.
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About us

GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.


With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Innovation & Business), htk design academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.


As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.


At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education.  www.gusgermany.com

Deine Aufgaben
ROLE SUMMARY
Assisting the Marketing team in the creation of both online and offline marketing campaigns including, but not limited to, creating and optimising email marketing campaigns, producing promotional material such as brochures and factsheets, managing the content of the website and maintaining healthy relationships with the wider marketing team (PPC team, SEO team, Affiliates Team, Copywriters, Designers and Developers) as well as key stakeholders. Continually displaying in-depth knowledge of marketing good practice and translating ideas across all channels, in line with lead targets and ROI.
The Marketing Officer will also take a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.

KEY ACTIVITIES & RESPONSIBILITIES
•    Supporting the senior members of the team in the development and execution of all marketing campaigns – online and offline.
•    Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
•    Delivering ROI on marketing and sales revenue targets
•    Achieving lead generation targets across all channels
•    Improving consumer journey across all touch points for both prospective and current students
•    Liaising with external partners to support in dual branded marketing communications and activities
•    Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
•    Integrating the social media and PR teams in line with all marketing activities
•    Liaising with the design, copy and brand teams to ensure brand consistency and delivery of all campaigns creatively
•    Working closely with Academics and key stakeholders alongside the rest of the Marketing team to develop engaging positioning for current/new programmes within the marketplace, both in Germany and internationally
•    Working effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenue-focused campaigns


Dein Profil
Qualifications/Education - Marketing Degree (or equivalent)
Knowledge/Skills
•    Good communication skills, both written and verbal
•    Fluent in English and French
•    Attention to detail
•    Effective project and time management skills
•    Self-starter with drive and determination
•    Strong administration and organisational skills
•    Team worker
•    A high standard of computer literacy - Microsoft Office, Power Point, etc.
•    Ability to manage several tasks at the same time
•    Comfortable with working under pressure and towards targets
•    Events (desirable but optional)

Experience
1+ years’ experience in a marketing-related role
Online marketing experience (social media, content management, Google Ads, paid social, email marketing) and offline (print ads, outdoor campaigns, etc.)
CRM and Data Management experience

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.
There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.


Warum wir?
BSBI’s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.
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Über uns

Global University Systems (GUS) ist eines der vielfältigsten Netzwerke von Hochschuleinrichtungen auf der ganzen Welt. GUS bildet in einer Vielzahl von Programmen aus, darunter Bachelor- und Masterstudiengänge, Englischsprachkurse sowie Berufs-, Unternehmens- und Führungskräfteausbildung. An 57 Standorten, u.a. in Großbritannien, Kanada, den Vereinigten Staaten, der Karibik, Irland, Israel, Singapur und Deutschland, bilden rund 87.000 Studierende ein internationales Netzwerk, um gemeinsam zu lernen. Die University of Europe for Applied Sciences (UE) ist Teil des Global University Systems. In Deutschland hat die UE ihren Hauptsitz in Potsdam und weitere Standorte in Berlin, Hamburg und Iserlohn. Die UE zeichnet sich durch ihren besonderen Praxisbezug, ihre Internationalität, moderne Lehrinhalte und den persönlichen Umgang mit den Studierenden aus. Jeden Tag tragen die Mitarbeiter/innen der UE mit innovativen Ideen dazu bei, die UE ihren Zielen näher zu bringen: Qualität, Service, Internationalität und Wachstum. Die Studiengänge sind das Ergebnis des direkten Austauschs zwischen UE-Professor/innen, Mitarbeiter/innen und Studierenden sowie des Feedbacks von potenziellem Arbeitgeber/innen. www.gusgermany.com

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